What is the name of your brand and motto/tagline?
*
What products/ services do you offer?
*
Do you have any existing materials of your brand? (website, packaging, logo, etc.) If so, please share!
*
Do you have a specific goal you want to get out of this branding/ re-branding? Credibility? Audience shift?
*
Who is your target audience?
*
What do you want your audience to connect with? What draws you apart from your competition?
*
Are there any cultural sensitivities to consider?
*
Other brands/ website you find visually stunning?
*
Who are your competitors or other businesses/ organizations in this space? What are they doing that you think is working?
*
Adjectives- what are you? What are you not?
*
If you could pick a celebrity to be your spokesperson, who would it be?
*
How will the work be used/ distributed (e-mail, printed, printed on demand, mailed, etc).
*
If any, please write a brief description of the design you have in mind-list any element you would absolutely like to use in your identity (if applicable) (ie. squares, specific #, a pineapple, etc).
*
